Podcasting’s Next Frontier: A Manifesto For Growth
Just two weeks ago Edison Research’s Senior Vice President Tom Webster was at the world’s largest gathering of podcasters, Podcast Movement 2018, in Philadelphia. Tom’s keynote address, Podcasting’s...
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The Podcast Consumer Canada 2018
Click here to download The Podcast Consumer Canada 2018 Télécharger Le Consommateur Baladodiffusion Canadien 2018 ici Edison Research and Triton Digital released The Podcast Consumer 2018 earlier this...
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Podcasting and Race: The State of Diversity in 2018
Recently, my colleagues Melissa Kiesche and Megan Lazovick gave a presentation at WerkIt – A Woman’s Podcast Festival. Their presentation, Closing the Listening Gender Gap, presented some new data on...
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Women Podcast Listeners: Closing the Listening Gender Gap
By Megan Lazovick Thirteen years ago, when the only ways to listen to a podcast were through a computer or by transferring it to an iPod, someone from Edison Research added a question about podcast...
View ArticleThe Infinite Dial 2019
Podcasting and Audiobooks Both Attain 50% Reach; Facebook Usage Continues to Drop Edison Research and Triton Digital reveal results of The Infinite Dial 2019 Podcasting shows explosive year-over-year...
View ArticleThe Podcast Consumer 2019
Edison Research announces the release of The Podcast Consumer 2019, the latest in an annual series of closer looks at the audience for podcasting in America. This report comprises new research from The...
View ArticleThe Infinite Dial® Germany to Debut in 2019
Germany joins the US, Canada, Australia, and South Africa with Digital Media Research from U.S.-Based Edison Research Somerville, NJ – July 8, 2019 The Infinite Dial®, the leading study on digital...
View ArticleSuper Listeners 2019 from PodcastOne and Edison Research: Save the Date
Who Are Podcasting’s Super Listeners and Why Are They So Important? Click here to reserve your space on Tuesday, October 22nd, 2 PM EDT for an informative webinar unpacking the results of the first...
View ArticleSheListens: Insights on Women Podcast Listeners
An estimated 90 million Americans are monthly podcast listeners, according to Edison Research’s The Infinite Dial ®, and 46% of those monthly podcast listeners are women. Edison Research SVP Melissa...
View ArticleSuper Listeners 2019 from PodcastOne and Edison Research
Weekly podcast listeners who consume more than five hours of podcasts per week are the subject of the first-ever Super Listeners study from PodcastOne and Edison Research. These podcasting “Super...
View ArticleEdison Research Announces Delivery of the First Podcast Consumer Tracker Report
Quarterly study provides audience research and comparative performance metrics for leading podcast networks SOMERVILLE, N.J., November 20, 2019 (Newswire.com) – Edison Research has delivered to clients...
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Comedy, News, and Society and Culture Podcasts Most Listened-to Genres in...
Client response to the first delivery of our new Podcast Consumer Tracker has been tremendous, and we’ve gotten lots of great suggestions for future enhancements as we continue to evolve this study...
View ArticleTom Webster on Podcasting’s Biggest Mistake
Edison Research Senior Vice President Tom Webster speaks often on podcasting and the trajectory of the medium, and his recent trip to Podcast Movement Evolutions inspired him to consider what could...
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Edison Research Releases Podcast Industry’s First All-Inclusive Top 10...
Edison Research is pleased to announce its first Top Ten Podcast ranker, new from the company’s subscription product, the Podcast Consumer Tracker (PCT). The ranker depicts the top ten podcasts in...
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Buying The Top Five Podcast Networks Reaches 50% of Weekly Podcast Consumers
One of the reasons we started the Podcast Consumer Tracker here at Edison Research was to answer some of the most common questions media buyers and agencies have about buying podcast advertising....
View ArticlePodcasting: Connection and Community During Quarantine Save the Date
We are proud to announce the next installment in our Lunchtime Webinar Series, Podcasting: Connection and Community During Quarantine, next Thursday, May 21 at 1pm EDT. Edison Research SVP Tom Webster...
View ArticleLunchtime Webinar Series — Podcasting: Connection and Community During...
Edison Research SVP Tom Webster presented the latest installment in our Lunchtime Webinar Series — Podcasting: Connection and Community During Quarantine on May 21, 2020. Click here to download the...
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Podcast Consumption in Australia Being Driven By Those Age 35-54
Whether it’s applying photo filters on Snapchat or sharing playlists on Spotify, new media behaviors are typically embraced by younger, more tech-savvy consumers first. Once a medium has become...
View ArticleLatino Podcast Listener Report Save the Date
The first-ever comprehensive research on Latino podcast listeners in the United States – the Latino Podcast Listener Report — will be presented online on Tuesday, June 30 at 1pm EDT in English and at...
View ArticleLatino Podcast Listener Report en Español
Un cuarto de los latinos en Estados Unidos son oyentes mensuales de podcasts El primer Latino Podcast Listener Report publicado por Edison Research Haga clic aquí para descargar Latino Podcast...
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